Christmas cards 2005...

We wanted to design our own christmas cards for 2005. Keen to utilise our logo as much as possible, we decided on simple designs - very much in keeping with our uncomplicated logo - that could easily have our roundel incorporated. In brainstorming the concept we came up with four strong ideas - "Deck the Halls", "Scrooge"' "Good King Wenceslas" and "Frosty the Snowman".

Unable to decide which was our favourite, we chose to go with all four and make them part of a "Christmas by Kramers" themed set. We felt that this would reinforce our brand to our customers and would help to portray a professional image to them.

To keep our costs as low as possible, they wer designed as double sided, oversized postcards and were printed with a high gloss finish to the face. The reverse side, with the greeting printed on, was left as a matt finish to allow for handwriting the customers names. We did not want to spoil the cards by having the ink smudge on a glossy surface!

This style had two benefits, the cost obviously, and that they looked different to the other standard cards with the traditional fold along the top or down the edge. We felt this would make us stand out a little and reinforce our name with clients. We try not to miss an opportunity!